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PALLAS HUPÉ

Dynamic communicator with extensive experience in broadcast and print. Proven leader, respected mentor, and expert in branding and tailoring content for target demographics.  Skilled at boiling down complex topics to concise compelling content.  News-savvy, adept at advising business leaders with crisis communications.  Effective public speaker, with proven record of building community networks and connecting businesses with their communities.

PERSONAL BRAND COACH & CO-FOUNDER OF PERSONAL BRANZ (Wellington, New Zealand) – 2013 – present

Coaching individuals, corporate teams and small companies through the Personal Brand process. Helping them identify their strengths and communicate them with clarity and confidence.  Adding value, increasing productivity and helping individuals and companies achieve their potential by being fully aligned, and clear about their talens and “offerings”.

 

MAIN ANCHOR, CBS13/KOVR (Sacramento, CA) — 2006-2011

Provided newsroom leadership – identifying hot-button issues and generating branded message for target demographics, as well as provided analysis of news content and copy.  Successfully grew viewership after station launched fresh news product and team.

Actively built relationships with community leaders through personal networking, and led the station’s initiative to grow an online social network via Facebook and Twitter.

Emceed charity events (including United Cerebral Palsy, The American Cancer Society, The Ronald McDonald House, The American Heart Association) and frequent public speaker at Rotary meetings,  Chamber of Commerce events and in area schools – successfully raising money for nonprofit causes and connecting the station with its community and viewership.

 

MORNING ANCHOR/REPORTER, FOX2/WJBK (Detroit, MI) — 2003-2006

Successfully created the station’s highest-grossing sponsored franchise “Parent to Parent”.  Created popular monthly column based on franchise in Detroit area’s MetroParent magazine.

Won two Emmy Awards for ½ hour documentary and feature report.  Received an Emmy Award nomination after breaking a national story.  Won Michigan Association of Broadcasters award for 1/2 hour special.  Recognized by the Society of Professional Journalists and the Crime Prevention Association of Michigan for ‘Parent 2 Parent’ reports.

 

MAIN ANCHOR/REPORTER, UPN50/WKBD (Detroit, MI)— 2002-2003

Successfully launched a new 10pm news product and team that grew 30% in its target demographics in just nine months.  Consistently advised management on creating a branded news product. Produced and presented daily health reports and a series of special projects on Arab/Israeli issues in Metro Detroit.  Built active network with community leaders and acted as host/presenter for telethons as well as professional, charity and community organizations.

 

MEDIA COACH WITH JOHN BOCK & ASSOCIATES/FREELANCE PRODUCER & TALENT – 2000-2002

Successfully trained auto company executives to field media questions during product launches and during crises: taught company spokespeople how to use talking points and tested how well they stayed on point and on message.  Produced training videos for Kmart Corporation (headquartered in the Detroit area) which required learning corporate selling strategy and training employees to voice-over and present content for broadcast.

 

MAIN ANCHOR, WPBN/WTOM (Traverse City, MI) – 1996-1999

Launched and helped grow a Civic Journalism initiative that increased station recognition and recruited viewership.  Led unique not-for-broadcast town hall meetings that improved the station’s community relations and helped generate new news content and audiences.  Won “Best News Broadcast”Award from Michigan Association of Broadcasters

 

WEEKEND ANCHOR/PRODUCER/REPORTER, WWAY (Wilmington, NC) – 1994-1996

• Produced, anchored, assigned stories to reporters and reported for four weekend newscasts

• General Assignment Reporter

• Best Spot News Award from the Radio and Television News Directors Association

 

PRODUCER/REPORTER, WCTV (Tallahassee, FL) – 1992-1994

• Produced and reported for ½ hour Sunday morning public affairs talk show “Focus On”

• Received Best Public Affairs Award from the Associated Press

 

PRESENTER/WRITER, “Small World” (Riyadh, Saudi Arabia) -  1980’s

• Unique experience as interviewer, writer and presenter for weekly series for English-speaking children across the Middle East with an emphasis on education

• Worked directly for the Saudi Arabian Ministry of Information, taping several shows across the country that were divided into more than 30 one hour programs

 

RADIO WORK – 1980’s-1992

• WRNE Radio (Gulf Breeze, FL): Public Relations and Sales Representative, Voiceover talent, Traffic Manager, Bookkeeper

• WUWF Radio (Pensacola, FL): Host/Sound Board Operator for live classical music and news programs

• WOR Radio (New York, NY): Production Assistant for live daily talk show “The Bernard Meltzer Show”

• BBC Radio Oxford (Oxford, England): Reporter

 

EDUCATION

B.A., M.A. Oxford University

• Politics/Philosophy/Economics

 

 

 

 

 

 

 

 

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